Latest opinions that Duena Blomstrom has shared on Finextra

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Duena Blomstrom

Knower

Duena Blomstrom Consulting

Member since

22 Apr 2015

Location

London

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Duena's opinions

Goodbye, Santander! The end of a banking love affair

My love affair with Santander began many years ago when I started meeting some of their amazing people at the start of my journey of selling them Meniga's PFM. Over time many of those people became friends because it's hard to resist bankers with such astoundingly large hearts. Don't get me wrong, most banks have a contingent of great minds and fi...

19 October 2016 /retail

Breaking news: Experts say you can save instead of spending!

Just as I was about to move away from my tentative foray in the psychology of saving I was exploring the other week, my eye was caught by a Google alert about a newspaper article that rapidly brought my blood to boiling point. Behold: "How the 50-20-30 rule will stop YOU from ever being out of pocket again: Experts share a simple yet savvy mo...

26 July 2016 /retail

Spenders and Savers

Following my call for action of a few articles ago I’ve decided to do something about it. Since the industry won’t listen to me faster and set up new ways of studying how their customers truly feel about money I’ve decided I’ll take it upon myself to execute on “Emotional Banking”. Granted, nothing will be valuably scientific and my research utter...

18 July 2016 /payments /retail

Emotional Banking Crusade Revelations: Bankers

This was going to be an up-in-arms Brexit post but I’ll spare you all that (on this particular blog) and focus on something that transcends geography and get back to The Emotional Banking Crusade Revelations series that started with "I am a banker – therefore I lie”. For the past few months I have been in the process of splitting the all-too...

27 June 2016

I am a Banker - therefore I lie

While I came up with the Emotional Banking concept a few years ago, it’s only been a year now that I’ve waved my banking-change crusader flag and inflicted my indignation of banks not caring about their customers’ feelings full time. I’ve learned a lot in this past year. I have learned in utter consternation that banks have no interest in being a ...

13 June 2016 /retail

Dear Bankers - feelings make bank

Tapping into emotions and driving positive ones through addictively delightful interactions- pays. That’s why you need to be a brand. No seriously, I know I’ve been repeating this like a broken record over the past years but it most certainly does. There are three areas where the connection between customer’s feelings and their shopping behaviour b...

17 May 2016 /retail

Banks in the UK may be wasting 400M GBP a year

Banks need to Switch off Switching and Switch into the Consumer Instead To those of you who read me before it will sound strange that after I spent so long complaining about the fact that people do not switch banks and remain prisoners of an abusive relationship, I would do anything other but rejoice to see this week's news that current account sw...

05 May 2016 /retail

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